So i've looked at his work endless amounts of times but its so influential in my work i have to mention it. Fearlessness, to not be afraid of breaking the rules then giving them the finger as you pass by. His typography sometimes now looks dated, but the core principles of experimental typography are still very useful to take away. The principles? Don't be restrictive, don't play it safe and don't always give the audience an easy time. Good typography engages viewers, whether its legible or not. This is an area i definitely want to explore with my outcomes.